Release Date: Thursday 22nd May
🆕 What’s New
We’ve launched a new Shopper Identification Page for Instant Audiences customers.
On your analytics page, there's a widget that calls out your identification rate compared to Klaviyo's identification rate. But, one thing we keep hearing from our customers is that they want more insights into how this is calculated.
Today, we're excited to launch a dedicated page that provides comprehensive visibility into exactly how Instant is identifying your website visitors and the direct revenue impact this has on your business.
❓ Why We Built This
Many of you have asked for deeper insights into identification performance beyond the basic percentage metrics. You want to understand the trends and see breakdowns by event types. This dashboard delivers on all these needs, giving you complete transparency into how Instant outperforms traditional identification methods.
🔎 What You'll Find
- Identification Performance Overview: See your current identification rate with Instant compared to what you'd experience without it.
- Trend Analysis: Track identification rates over time with a per event breakdown to spot patterns and improvements.
- Event-Type Breakdown: Understand identification performance across different customer interactions like page views, collection views, and checkout starts.
✅ Available Now
Instant Audiences merchants can start looking at their shopper identification from their dashboard under “Audiences”.