Learn about the latest product updates for Instant Attribution
Filtering by channel group
You can now filter data in the dashboard to only look at results from a specific marketing channel group (e.g,. Emails). This will make it significantly easier to look at data for the specific channels and campaigns of interest.
Meta Ads reporting at the Ad Set level
You can now view attribution data at the Ad Set level if you have the Meta integration set up.
Note: If you see a row called "Unknown Campaign/Ad Set/Ad". These are conversions where we couldn't match touchpoints back to a specific ad in Meta. You will always see a small % of these but if it's the majority then the root cause is likely incorrectly configured or missing UTM parameters in Meta Ads.
User Experience improvements
We've been making lots of little quality of life improvements to the dashboard including:
1. Pinning the header row of the key performance metrics table so it's visible as you scroll down
2. Fixing broken icons