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      Attribution Product Update - 30th June 2025

      Learn about the latest product updates for Instant Attribution

      Data

      1. Fixed a major bug where transactions were being double counted

      2. Renamed the order window option 'last 1 day' to 'yesterday' so remove ambiguity

      3. Further refinements to our attribution logic

      Improved Meta Ads reporting

      You can now see Meta Ads reporting at the campaign and ad level which allows you deep dive into performance and compare against in-platform reporting.

      Note: You will need to connect your Meta Ads account to Instant Attribution to see this information. This is not the same as the Meta CAPI integration you might have previously set up.