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Attribution Product Update - 30th June 2025
Learn about the latest product updates for Instant Attribution
Data
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Fixed a major bug where transactions were being double counted
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Renamed the order window option 'last 1 day' to 'yesterday' so remove ambiguity
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Further refinements to our attribution logic
Improved Meta Ads reporting
You can now see Meta Ads reporting at the campaign and ad level which allows you deep dive into performance and compare against in-platform reporting.
Note: You will need to connect your Meta Ads account to Instant Attribution to see this information. This is not the same as the Meta CAPI integration you might have previously set up.