Cart Viewed / Checkout Started Abandonment - Flow Setup

Cart Viewed / Checkout Started abandonment flows target visitors who have viewed their cart or the checkout page but left the site without completing a purchase.


These flows are triggered through the "Cart Viewed / Checkout Started - Instant Audiences" metric in Klaviyo.

If you have an existing flow setup for 'Checkout Started', please duplicate it for Instant Audiences.

If not, we suggest duplicating your 'Added to Cart' flow.

The naming convention for this new flow should be '[Instant Audiences] Cart Viewed/ Checkout Started'

 

Flow Filters

To ensure that contacts are not enrolled multiple times or if they have made a purchase, it's crucial to add the following flow filters to your new flow:

  • Placed Order > zero times since starting this flow
  • Has not been in this flow in the last 7* days
*The cooldown period is how long you want before a customer can reenter this flow to prevent over-messaging. You can configure this as you wish.

If you have these existing flows:

If you have any of these flows, you'll also need to add these filters on your new '[Instant Audiences] - Cart Viewed/ Checkout Started' flow to prevent enrolling contacts already in your existing flow or in a higher intent Audiences flow.

 
If you have, or are going to create this existing flow: Add these filters to your new Instant Audiences flow:
Checkout Started Flow




Flow filter: Checkout Started > zero times > since starting this flow
Extend the delay on your new flow to be 15 minutes later than your existing flow

If your existing Checkout Started flow has a cooldown (i.e. Has not been in this flow > in the last X days), then add the following filter to your new flow. 

  • Person has Received Email > where Flow > equals > zero times > in the last 7* days

If this Audiences flow also support SMS, then also add the filter:

  • Person has Received SMS > where Flow > equals > zero times > in the last 7 days

Add these filters to your existing flow's

If you have any of these existing non-Instant Audiences flows, these additional filters must be added to your existing flows to prevent enrolling contacts already in those flows.

 

If you have, or are going to create this existing flow Add these filters to your existing flow
Checkout Started Flow


If you have a cooldown on your existing flow:

then add the following filter to your new flow:

Person has Received Email > where Flow > equals > zero times > in the last 7* days

If this Audiences flow also support SMS, then also add the filter:

  • Person has Received SMS > where Flow > equals > zero times > in the last 7 days