The Price Drop Flow automatically emails shoppers when a product they interacted with drops in price.
It’s designed to recover interest from shoppers who viewed or carted a product but didn’t purchase, encouraging them back when the price becomes more attractive.
We check the current price against the price at the time the shopper last interacted with the product, regardless of when you enable the flow. If the current price is lower and meets our threshold, we send a tailored, high-converting email.
Key behaviours:
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Targets individual shopper history, not general promotions
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Only triggers if the price has dropped by at least 10%
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Prioritises the most compelling message (either $ off or % off, whichever looks stronger)
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Automatically suppresses emails where no meaningful discount applies
FAQs
How does Instant AI decide when to send a Price Drop email?
We compare the price of a product at the time the shopper last viewed or added it to cart, with the current price.
If the price has dropped by at least 10% and the shopper hasn’t purchased or removed it from their cart, the flow triggers.
Does it matter when I enable the Price Drop flow?
No. We look back at shopper behaviour up to 60 days.
Even if a price reduction occurred before you enabled the flow, we’ll identify shoppers who last saw the product at a higher price.
What discount message appears in the email?
Our AI automatically determines which discount format is most appealing:
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If the dollar saving looks stronger (e.g. “$20 off”), we highlight that
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If the percentage saving looks stronger (e.g. “20% off”), we use that instead
Example: If the saving is $2 and that equals 10%, we’ll prioritise “10% off” as more compelling.
If a shopper viewed multiple products and they all go on sale, will they get emails for all of them?
No. We only enrol a shopper in one Price Drop Flow at a time.
If they viewed multiple products that later drop in price, we automatically select the most recent product they interacted with as the focus of the email.
This keeps the message relevant and avoids sending multiple emails at once.
What if there’s an error with pricing?
We have safeguards in place:
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If the price difference equals $0, or the product’s current price is $0, we suppress the email
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If a “compare at price” is incorrectly set and doesn’t represent a real saving, we also suppress the email
Will shoppers receive Price Drop emails for every item on sale?
No. The flow focuses on individual shopper history — we don’t send blanket emails for general site-wide sales.
We’ll only send when a product they personally viewed or carted is now significantly cheaper.
Does this work for every product type?
Price Drop works for standard products with clear price history.
It excludes products where historical price comparison isn’t reliable (e.g. dynamic pricing, pre-orders, backorders).