Instant AI automatically adds navigation links to the top or bottom of your emails, depending on the template you choose. These links help shoppers easily click back into your store and explore key sections, improving engagement and conversion.
Where do these links come from?
By default, Instant AI pulls your store’s main navigation links from your Shopify site map. This approach ensures your emails reflect the same links Google indexes for SEO, and that shoppers see consistent, familiar navigation.
For example:
If your Shopify site map shows HOME, SALE, NEW ARRIVALS, your Instant AI emails will automatically match this.
Why use your Shopify site map?
We use your site map because:
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It reflects the primary structure of your store.
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It helps maintain consistency across channels.
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It ensures any navigation updates you publish are reflected automatically.
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Google also relies on your site map for SEO, so keeping it accurate helps your store’s discoverability.
Learn more about Shopify's site map on their website here
or why it's critical to have accurate for SEO purposes on the internet here
Can I change these links?
Yes — you can fully customise the navigation links displayed in your Instant AI emails.
To edit them:
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Go to the Brand section in your Instant AI dashboard.
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Scroll to the Navigation links section.
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Update the Title or URL for any link.
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Add or delete links if needed.
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Click Save to apply your changes.
Once saved, these updates will appear the next time your emails are sent.
💡 Tip: Different email templates display navigation links differently. If you want the links to appear more or less prominently, you can try switching templates under Brand → Change Template.
Best practice recommendation
If any links are outdated or incorrect in your emails, we suggest updating your Shopify site map first. This keeps your store structure clean for both Google and Instant AI.
But if you prefer, you can simply override the links directly in Instant AI’s Brand settings without making changes to your store.