How does Instant AI attribute email revenue?

Instant AI uses a 5-day click/open attribution window for all emails.

This means:

If a shopper clicks a link in one of your Instant AI emails and purchases within 5 days, that revenue is attributed to the email.
If a shopper opens one of your Instant AI emails and purchases within 5 days, that revenue is also attributed to the email.

We’ve matched Klaviyo’s standard 5-day window so you can compare results directly between platforms.

Frequently Asked Questions

Can I change the attribution window?

No. The attribution window in Instant AI is fixed at 5 days for both opens and clicks.

Does attribution count from when the email is sent or opened?

Attribution is based on when the shopper engages with the email (opens or clicks) and makes a purchase within 5 days of that engagement.

If a shopper opens multiple Instant AI emails, which one gets the credit?

The most recent email they engaged with (opened or clicked) within the 5-day window will get the revenue attribution.

Does viewing the email in the preview pane count as an open?

Yes, if the email client loads the tracking pixel when previewed, it counts as an open.

What if a shopper clicks but doesn’t purchase immediately?

As long as the purchase happens within 5 days of the click, it will be attributed to that email.

Does attribution include in-store purchases?

Only if your Shopify setup includes in-store orders and they can be tied back to an email subscriber.