How does Instant AI manage alt text in emails?

Alt text helps make emails more accessible and reliable. It ensures that people using screen readers can understand your images, and it provides helpful context when images don’t load. Alt text can also support overall email quality and deliverability, as inbox providers use it to understand your content.

Instant AI automatically adds alt text to every image included in your emails so you don’t need to create it manually.

Logos, icons and structural images
Instant AI assigns straightforward, descriptive alt text to all non-product images, including logos, icons, and elements like review stars.

Product images
Alt text is generated using AI and populated from your Shopify product data, ensuring each product image has an accurate, context-specific description.

Custom images you upload
Any uploaded image, such as banners, lifestyle photos, or campaign graphics, are automatically analysed and given AI-generated alt text based on its visual content.

The generated alt-text is saved and re-used every time this image is used in future flows or campaigns. 

Alt text is added automatically in the background and doesn’t require any configuration. If you’d like to see it in practice, you can send yourself a test email and check the alt text on any image.