Managing multiple languages and currencies with Instant AI

Instant AI automatically adjusts the currency and language of your emails to be most relevant to your site and your shoppers. 

Currency

The default currency for all emails will default to your default store currency from Shopify. This default is used for all test emails, and any emails where the shoppers currency isn't known (e.g. a campaign for the first time). 

For Abandonment emails that are triggered from website browsing, we'll dynamically change the email content to match the currency that the user selected. If this is different to your default currency, we'll personalise it automatically to match the shoppers behaviour. 

For example:

If your default store is in USD however you have a shopper located in Canada, and they change their currency to CAD while browsing your site, all of the abandonment emails sent during this time will be sent in CAD.

If this same customer is sent an email that isn't triggered from their own behaviour, such as a Campaign email, they will receive your stores default currency. This is to ensure consistent messaging and branding when the customer isn't receiving an email regarding their own transactions. 

Language 

The default language for all emails generated by Instant AI is English.
We use different localisations of English (e.g. US or British English) based on your Shopify default location. For example, if your Shopify timezone is set to an United States timezone, we will default all copy to US English. Or if your Shopify timezone is set to an Australian timezone, we will default all copy to British English. 

There is an advanced option for Global brands to have their AI copy generated in the language unique to every shopper. This is available for brands who want to have multiple languages running at once and use AI to manage the translation. This is not available by default to help you remain on brand to a global audience. If you would like the language to be personalised to your individual shoppers, please contact our support team or your Customer Success Manager to discuss setting this up. 

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FAQ's

Why did my shopper see a different currency to my default store currency?

If you notice a live shopper email showing a different currency, it usually reflects their own browsing settings. If a shopper changed their currency to one that's different to your default then we'll dynamically change it to match their cart currency. For example, if your store is default to USD, and someone changes their currency to CAD, we'll continue to email the shopper in CAD so that the pricing is relevant to them. 

To confirm, open the Email Preview. Each email preview shows a Shopper Timeline with what triggered the send and which settings were applied, so you can see exactly why a particular currency appeared.

Why do my test emails always show one currency?

Test emails always default to your store’s currency, even if you support others. If you're stores currency is USD, the test emails will always send in USD or if your stores currency is AUD, the test emails will always send in AUD. This behaviour occurs for test emails only and will dynamically change depending on the user settings. 

Can I force all emails to only use my store’s default currency?

Instant AI will always honour the currency that the user selected so that it matches their cart. If your settings in Shopify support a customer to change their currency in their cart, we'll match that currency so that their emails and their shopping behaviour are in sync.