How Instant AI Mentions Sale Prices in Emails

Instant AI automatically includes sale prices and discounts in your email copy when that information exists in Shopify.

It reads your Compare-at Price (original price) and Price (current price). When both are set and the Compare-at Price is higher, Instant AI calculates the saving and may write a line like: “Save $100” or “Over 25% Off.”

This information comes directly from the Shopify API, so it’s always accurate. Instant AI can only mention discounts that are truly active in your store.

Example: Shopify shows $229.95 → $129.95, so Instant AI may write:
“Save $100 on our White T-shirt” or “Over 40% Off our White T-shirt.”

Sale mentions only appear in flows triggered by individual products, such as:

• Browse Abandonment
• Cart Abandonment
• Checkout Abandonment

They won’t appear in flows that don’t include specific product prices, such as Collection Abandonment, Welcome, or Winback.

If a product doesn’t have a Compare-at Price set, or if both prices are the same, Instant AI will still generate strong, benefit-focused copy, it just won’t mention a discount.

To make sure discounts appear correctly:

• Set a Compare-at Price in Shopify for all sale products.
• Keep the Compare-at Price higher than the current Price.
• Avoid adding “on sale” or “% off” in product titles rather than using the price field 
• If you use discount apps or scripts, make sure they update Shopify’s pricing fields.

FAQs

Why didn’t my email mention a sale?
This may happen because:

• The product doesn’t have a Compare-at Price set.
• The Compare-at Price and current Price are the same.
• The email was triggered by a collection or non-product page (like a Welcome or Winback flow).

You can double check by opening the product in Shopify and confirming that both the Compare-at Price and Price fields are set correctly.

Can Instant AI ever show a discount that isn’t real?
Instant AI only uses data pulled directly from Shopify’s API. This ensures that every discount mentioned in your emails is valid and visible on your store, never inflated or incorrect.

Can I choose whether it says $ or % off?
You don’t need to. Instant AI automatically decides whether to mention a dollar or percentage discount based on what sounds most natural for the product and sale size.

Do I need to edit my templates or flows?
No, as long as your pricing in Shopify is correct, Instant AI will automatically detect and include sale mentions where relevant in our AI generated copy. 

What if I have a coupon or discount code live on my website?

Instant AI doesn’t automatically calculate savings from coupon codes that are simply published on your website or written in text. This is because those codes may not be visible to all shoppers, may apply to only certain products or collections, or may change over time.

To keep your pricing accurate, Instant AI only promotes discounts that can be verified through Shopify’s pricing data. If you’d like to highlight a general sitewide code (for example, “Use SAVE10 at checkout”), you can still include that manually when editing your campaign or flow.

How does Instant AI handle coupons sent within a flow and product discounts?

If you’ve configured a coupon directly within an Instant AI flow, the system will automatically compare the coupon discount and the product discount to decide which offer gives the shopper the better deal.

• The better offer (higher saving) will be prioritised for the subject line.
• If the coupon is still valid, it will also appear in the email body.
• If a product isn’t eligible for that coupon (for example, excluded from the offer), Instant AI won’t include that product in the email at all.

This ensures shoppers always see the most relevant and accurate promotion — and you never risk showing a coupon or sale that doesn’t actually apply.