How many email Touchpoints send with an Instant AI flow?

Instant AI automatically sets the best number of emails (or touchpoints) for each flow, based on proven performance data. This means you don’t need to manually automate or adjust the number of emails yourself. Everything is pre-optimised for conversions.

Default and Optional Touchpoints

Each flow has a recommended number of touchpoints built in. Some touchpoints are optional and can be removed or increased if needed, while others are critical to performance and can’t be changed.

If a touchpoint can be deleted, you’ll see a trash icon in the top-right corner of the step (like in Step 3 below). If you don’t see the delete icon, it’s a required touchpoint that can’t be removed.

You can also add new touchpoints up to a maximum of 5 emails per flow.

Flow	Minimum	Default	Maximum
Welcome	1	3	5
Abandoned Session	1	3	5
Abandoned Collection	2	3	5
Abandoned Browse	2	3	5
Abandoned Cart	3	3	5
Abandoned Checkout	3	3	5
Price Drop	3	3	5
Low in Stock	3	3	5
Back in Stock	3	3	5
Post Purchase	1	1	1
Request Review	1	1	1

Why can't some touchpoints be reduced?
Our highest-performing flows have been tested extensively. Three touchpoints are the proven sweet spot for conversions, so these flows can’t be reduced below that number. This helps maintain your performance and ensures Instant AI keeps driving optimal recovery results.

What time delays are used for each touchpoints?
All delays between our email touchpoints automatically calculated so you'll always use the highest performing options. These typically follow a 1hr + 24hr + 48hr pattern, with any additional touchpoints increasing another +48 hours for optional touchpoints. These delays may change due to personalised send time for each customer and are a general guide only.