Reviews are one of the strongest drivers of trust and conversion. Instant AI automatically includes them in your emails so shoppers can see real feedback at the right moment — without you needing to set anything up.
Star Ratings in Product Blocks
Whenever you use a Product Block that includes showing the product price and product description, Instant AI will automatically add star ratings and review counts (from supported providers).
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If a product has no reviews, ratings will be hidden.
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If the average rating is below 4 stars, we also hide it.
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Ratings appear in any flow that includes product blocks — for example Abandoned Cart, Checkout, Browse Abandonment, or Welcome flows.
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If you're using a product block that is images only, star ratings will also be hidden.
We currently support:
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Okendo
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Judgeme
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Reviews.io
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Yotpo
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Loox
- Stamped
As long as your reviews are available on your product pages through one of these providers, Instant AI will scrape and display them automatically. No integration or API is required.
Support for other providers may be available depending on the method used to embed these on your site. Some providers embed reviews in a way that cannot be scraped and detected by Instant AI.
Adding Testimonials with Social Proof Blocks
In addition to star ratings, you can also feature longer customer quotes. This is done by adding a Social Proof Block to your email.
Instant AI will automatically pull in testimonials from your store and display them in the block. If there aren’t any suitable reviews, the block will stay hidden.
Our algorithm selects reviews that are most likely to build trust and help conversion. It only includes:
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Reviews with 4 stars or higher
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Reviews that are at least one full sentence long
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Reviews with positive, helpful sentiment
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Reviews with signals of usefulness (e.g. Okendo upvotes) where available
You can choose between:
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Grid view (multiple reviews at once)
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List view (swipe or scroll through quotes)
FAQ
Why don’t I see reviews in my emails?
There are a few common reasons why reviews may not appear:
- Block type
- Reviews only show in Product Blocks with price. If you’re using an image-only block, switch to a block design that includes product details.
- Provider support
- Reviews are only pulled from supported providers (Okendo, Judgeme, Reviews.io, Yotpo, Loox, Stamped most Klaviyo Reviews).
- If you use another provider, reviews won’t display. Adding a Social Proof Block with an unsupported provider will also result in the block being hidden.
- Review quality
- Instant AI only includes valid, positive reviews.
- Placeholder content will never be sent. If you see placeholder text in the on-screen editor but not in your test email, it means no valid reviews are available. This could be that this product has no reviews, or the review provider isn't supported.
- Ratings and counts
- Ratings below 4 stars or products with no reviews are automatically hidden.
- Check that the product you’re testing has valid reviews available.
- Test product selection
- Test emails use sample products. If the sample product doesn’t have reviews, none will display.
- Try previewing a different flow (e.g. Welcome Flow, which uses Best Sellers) since those products usually have more reviews.
- Preview vs. real emails
- The on-screen editor shows rotating sample reviews that refresh every 24 hours to give you examples while designing.
- The Send Test Email option is the most accurate preview of what will appear in real emails, as it pulls real-time review data.
Can I turn reviews off?
Yes. If you’d prefer not to include reviews, just select a block without product details.