Sometimes products show up in a cart that aren’t real products a shopper is buying — like “Shipping Protection” or a “Free Gift.” These items are valid at checkout but don’t make sense to display in your marketing emails. To keep your emails clean and relevant, Instant AI automatically excludes these products.
What products are excluded?
Instant AI checks both product names and handles against a list of common non-product keywords. If a match is found, the item is hidden from your emails. The check is not case sensitive and only needs to include the term somewhere in the name.
Our current exclusion list includes (with all variations such as underscores or hyphens):
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WARRANTY -
INSTALL -
RETURN -
SETUP -
SURCHARGE -
DONATION -
SHIPPING PROTECTION -
STORE CREDIT -
EXCHANGES -
SHIPPING INSURANCE -
PACKAGE PROTECTION -
PACKAGE INSURANCE -
EASY PROTECTION -
LUCKY DIP -
TRANSIT COVER -
PARCEL INSURANCE -
WORRY FREE -
RETURN LABEL -
PARCEL PROTECTION -
REPLACEMENT IF LOST COVER -
PAYMENT GATEWAY FEE -
SETUP FEE -
DELIVERY GUARANTEE -
CHECKOUT -
NOT FOR SALE -
FREE GIFT TRANSIT PROTECTIONFREE RETURNGIVEAWAY ENTRY
How does this work in practice?
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If a shopper’s cart has both a “Gold Ring” and “Shipping Protection,” Instant AI will only show the “Gold Ring” in the cart email.
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Exclusions apply automatically, so you don’t need to set anything up.
Can I customise this list?
At this stage, exclusions are handled by Instant AI’s system list. If you have products being incorrectly excluded or want to request additional keywords, please contact support.