Dynamic Blocks let you automatically showcase products in your emails without needing to manually update them each time. You choose a collection, sort order, and number of products — Instant AI does the rest.
How Dynamic Blocks Work
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Add a Dynamic Products block from the right-hand menu, or click the + button inside an empty placeholder block.
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Choose one of your existing collections, set the number of products, and select how to sort them (Best Selling, Highest/Lowest Price, Newest, Oldest).
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You can add multiple Dynamic Blocks per email. Instant AI will never show the same product twice.
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If there aren’t enough unique products, we’ll hide duplicates automatically.
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Out-of-stock or unavailable products are always excluded.
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If no data is available at send time, the block is hidden — shoppers never see placeholder content.
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You can add headings or supporting text using the rich text editor above or around the block.
Campaigns
In campaigns, Dynamic Blocks only use the products and rules you select.
For example, if you add a Best Sellers block with two products and later add another Best Sellers block with three products, the final email will display five unique best-selling products.
Flows
Flows work the same as campaigns, but Dynamic Product blocks can be used in addition to the standard product blocks needed for abandonment emails.
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Shoppers will still see their cart by default using the existing flow product block
- As an optional step, you can then add an extra Dynamic Product Block for recommendations, like Best Sellers or New Arrivals, further down the email.
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Our logic ensures products shown in Dynamic Blocks won’t duplicate what’s already shown from the cart or browse section.
Example: In an Abandoned Cart email, you might show the shopper’s cart items at the top, then add a Best Sellers block at the bottom to extend the email and highlight additional products.
FAQ
Will duplicate products ever appear in the same email?
No. We automatically ensure each product is only shown once per email, even if you use multiple Dynamic Blocks.
What if my collection doesn’t have enough products?
We’ll display as many as are available. If there aren’t enough unique products, the block will be hidden.
Do out-of-stock products show up?
No. Instant AI automatically excludes products that are out of stock or unavailable.
What happens if there’s no product data available at send time?
The block will be hidden so your customer never sees placeholder content.
Can I add titles or descriptions above Dynamic Blocks?
Yes. Use the rich text editor to add headings, subheadings, or other content around the block.