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Instant AI customers can now see their Instant Audiences ROI

Release Date: Friday 24th October

We’re excited to unveil a powerful enhancement for Instant AI merchants: comprehensive ROI reporting for Audiences! This new feature gives you full visibility into the value that Audiences brings to your business.

The Challenge: Making the Invisible, Visible

Until now, Instant AI merchants using Audiences haven’t had a clear, tangible view of the additional value this add-on delivers. Without transparency around the impact of Audiences, it’s been difficult to justify and embrace the investment, or to track how the product is driving key business outcomes.

The Solution: Clear, Actionable ROI Insights

We’re changing that. With this release, Instant AI merchants can now see in real time the quantifiable impact of their Audiences subscription — right inside the dashboard. This release is all about helping you understand exactly how Audiences is powering your marketing and driving growth.

What ROI Reporting Shows You

  • Measurable Return on Investment: Instantly see the value of conversions that would not have been attributed to your campaigns without Audiences enabled. The reporting breaks down both the return — those incremental conversions that Audiences surfaces — and your ongoing investment, making it easy to calculate ROI at a glance.

  • ID Rate Improvement: Track the clear boost in your ID rates, thanks to Audiences’ advanced probabilistic matching. Going beyond simple statistics, the report lets you compare performance “with” and “without” Audiences, so you can see the uplift this add-on delivers in real terms.

  • Larger Retargeting Pools: For each marketing flow, discover how many more customers you’ve been able to reach. Audiences makes it possible to expand your pool for retargeting by identifying previously unrecognised users — meaning your flows are both broader and more effective.

See ROI Cues Directly in Your Dashboard

All these insights are surfaced through clear, actionable cues in the Instant AI dashboard. Whether you’re reviewing a campaign or analysing a specific flow, you’ll find detailed reporting right where you need it — fuelling smarter marketing and greater confidence in the tools you’re using.