Self-serve changes to domains and subdomains
Released 8 July 2026
What’s new?
- Configure and change your own sending subdomain, without going through support
- Choose the subdomain name you send from (for example, mail. or send.)
- Get a fresh set of DNS records to add every time you create a new domain
- Once a domain is authenticated, pick which one Instant sends from
- Find it under
Settings>Domain
How to change your sending domain →
Improved Location Filters
Released 8 July 2026
What’s new?
- The location filter in segmentation now supports more granular shopper information
- Filter by Country, State, City, or distance from an address
- Add the location filter, choose how you want to drill down, and follow the prompts
- With the distance filter, choose whether to measure in miles or kilometres
- Address searches run through Google’s address API, so you can find any valid registered address
Impact
Many brands want to get granular with segmentation to unblock use cases the standard filters could not reach.
You can now find every customer within 10km of your store, or target shoppers in specific suburbs for a local promotion. Set the location filter once, pick how you want to drill down, and Instant handles the rest.
NEW Meta Integration for Segments
Released 6 July 2026
What’s new?
- Connect Instant AI to Meta to build more targeted audiences for your Meta ads
- Create a segment in Instant using any criteria, then add it to your Meta integration
- We sync everyone in that segment to Meta once a day, so your audience stays current for targeted ads
- Find it under Integrations > Meta and follow the prompts to get started
Impact
Your first party data is some of your best ad targeting data, and Instant AI can help you make the most of it. The Meta integration lets you take any segment you can build in Instant, from cart abandoners to VIPs to shoppers who viewed a specific product, and turn it into a Meta audience for your ads.
Because the segment is dynamic, the audience is too. We re-sync it to Meta every day, so as shoppers meet or stop meeting your criteria, your Meta audience keeps up without any manual exports.
For example, build a segment of everyone who abandoned cart and viewed a specific product but hasn’t purchased, sync it to Meta, then push them a special offer on Facebook and Instagram.
How to set up the Meta integration →
