Setup Instant Audiences

There are three steps to getting started with Instant:

  1. First, install the Instant pixel on your ecommerce platform storefront. This allows Instant to analyse your opted-in web traffic.
  2. Second, connect your Email Service Provider to your Instant account to notify your Email Service Provider of identified shoppers. 
  3. Third, connect a payment method to your account for future billing.
  4. Next, configure flows in your Email Service Provider to market to shoppers identified by Instant.
  5. Finally, activate Instant and start boosting your email marketing revenue!

1. Install the Instant pixel to your Storefront

Installing the Instant pixel on your storefront enables Instant to identify anonymous shoppers on your website.

  1. First, create an account.
  2. Once you have created an account, you will presented with the first step of our onboarding flow.
  3. Select the ecommerce platform you are using (e.g., Shopify, Bigcommerce, or Magento)
  4. Follow the detailed instructions provided based on your platform.

Once you have installed the Instant pixel, you are ready to start collecting email addresses from your anonymous website visitors.

2. Connect your Klaviyo Account

Integrating Instant Audiences with Klaviyo allows Instant to notify them of identified shoppers.

  1. Once you have installed the Instant pixel on your storefront, you will be asked to integrate with Klaviyo.
  2. Follow the detailed instructions to obtain and copy your API Keys.
  3. Paste the API Key's into the fields provided.
  4. Click Verify to complete the setup.

3. Set up billing so your Instant Subscription can begin when you go-live

After integrating with Klaviyo, you'll be prompted to add your billing information.

No charges will be applied during setup – we simply collect your payment details for future billing in accordance with our terms of service. Your account stays completely free throughout the entire setup process, and your paid subscription only begins once you've finished all integration steps and Instant is actively running on your site.

4. Configure flows in your Email Service Provider

By configuring flows in your Email Service Provider, you can automatically market to shoppers identified by Instant, driving revenue to your business.

This step is typically completed by the Instant team. This will ensure flows are configured quickly and accurately, with maximal ROI for your business.

  1. Cart Viewed/Checkout Started Abandonment
    This flow markets to shoppers identified by Instant who have visited your cart or checkout pages but have not placed an order.
  2. Add to Cart Abandonment
    This flow markets to shoppers who have added a product to cart on your website, but not completed checkout.
  3. Product Viewed
    This flow markets to shoppers who have viewed products on your website.
  4. Collection Viewed
    This flow markets to shoppers who have browsed collection pages on your website.

Once you proceed to the flow cloning step of Activation, you will be able to book a call with the team to complete this step.

5. Go-Live!

Your customer success manager will activate your account once your flows are cloned and you're ready to go live – this typically happens during your onboarding call!

Your subscription and billing will begin as soon as you go live, in accordance with our terms of service.