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      Tracking parameters guide

      This guide walks you through configuring tracking (UTM) parameters so your data is more accurate

      Klayvio

      How to update

      1. Go to Settings > Other > UTM
      2. Use the suggested parameters below.
      Text in {curly braces} indicate dynamic fields Klayvio will automatically populate

      Suggested parameters

      Meta - Paid

      How to update

      1. Click Campaigns on the left sidebar

      2. Click the checkbox at the top of the list to select all campaigns

       

      3. Click Edit

       

      4. At the top of the screen where it shows Campaigns > Ad Groups > Ads. Select Ads


      5. Scroll down to the URL Parameters text field
      It might take a second to load if you have a lots of ads
       
      6. Copy and paste the following parameters into the text field
      utm_source=facebook&utm_medium=paid&utm_campaign=&utm_content=&utm_id=

      Suggested parameters

      Meta - Social

      How to update

      1. Update any URLs in your content to have the follow parameters at the end

      ?utm_source=meta&utm_medium=social&utm_campaign=yourCampaignName

      2. It should look like this

      https://www.yourwebsite.com/pageName?utm_source=meta&utm_medium=social&utm_campaign=yourCampaignName

       Suggested parameters

      Google Ads

      How to update

      1. Go to Admin > Account settings > Tracking


      2. Copy and paste the following parameters into the text field

      {lurl}?utm_source=google&utm_medium=cpc&utm_campaign={campaignid}&utm_term={keyword}&utm_content={creative}