Instant offers discounted trials to new customers for Instant AI. Trials enable merchants to see the value of Instant AI first hand, before committing to our full-price offering.
How trials work
Trials of Instant AI last thirty days and come at a discounted price. Our discounted trial price is contingent on a few simple conditions.
First, customers on trial must commit to enabling all three of our standard retention marketing flows (Abandoned Cart, Abandoned Checkout, Browse Abandonment). If you are apprehensive about switching your flows over to Instant AI, you can start with the Abandoned Cart flow, but you should aim to have all three of our standard retention marketing flows live by week two of your trial.
Second, make sure your coupons and offers for Instant AI match your coupons and offers in your previous email marketing software. Discounts can have a massive impact on performance, so launching with different discounts can heavily distort results. Many merchants realise that, with the added performance of Instant AI, they can reduce their use of discounts in abandonment flows and achieve the same or better results, but it is best to test this after your trial.
Third, look for any obvious email template design gaps between your Instant AI flows and your email templates in your previous email marketing software. Most of the time, Instant AI's standard templates will outperform custom templates in a legacy system. Occasionally, things like social proof and product/brand educational content can boost the performance of emails. So, if you've invested heavily in your templates, and they are currently performing well, it may make sense to migrate some of those design elements over to Instant AI before starting your trial.
Last, make sure your Instant AI flows have as many touch points as the equivalent flows in your previous email marketing software. If you used to send five emails for cart abandonment, but Instant AI is configured to only send three, you'll likely hamper the results of the trial.
Interpreting results
Instant AI matches Klaviyo's default attribution standard. This means that if a customer buys within 5 days of opening/clicking an email or 24 hours of clicking an SMS, and that specific message was the last touchpoint they clicked, then that purchase will be attributed to the last email/SMS. When trialling Instant AI against Klaviyo, make sure you use this default attribution standard, otherwise your comparison between Klaviyo and Instant AI will not be fair.
If you are comparing Instant AI to another email marketing software, given most have configurable attribution models, try to adjust the attribution model in your previous email marketing software to match Klaviyo's default attribution standard, as this will align it with ours.
When comparing Instant AI's results with another platform, it is usually best to compare these results with a rolling three or six-month average from your previous system, as results can vary dramatically from month to month.
FAQ
I don't like Klaviyo's default attribution standard, why can't I use another?
All attribution models over or under attribute revenue. This is because shoppers are rarely converted by a single marketing activity. This is especially true for bottom-of-funnel retention marketing tools like Instant AI. What is important about the attribution standard is not absolute accuracy, but comparability: i.e., when using a fair and equivalent measurement method, does System A, or System B perform better?
If you're considering Google Analytics as an attribution tool, please review these notes first.