Understanding Email Intensity with Instant AI

Email Intensity controls the overall aggressiveness of your email sending strategy in Instant AI.

Instead of setting exact send delays or cooldown times for individual flows, you choose an intensity level. Instant AI then automatically manages how quickly emails send and how soon shoppers can re-enter flows, based on context and shopper intent. This approach keeps your email strategy simple to manage while ensuring emails are sent at the right moments.

What Email Intensity Controls

Your selected Email Intensity affects two key behaviours across all abandonment flows:

• How quickly emails send after a shopper abandons an action
• How long shoppers must wait before re-entering a flow

Higher intensity levels send emails sooner and allow faster re-enrolment. Lower intensity levels space emails out more conservatively.

How Intent Influences Timing

Not all abandonment events indicate the same level of purchase intent. Instant AI takes this into account automatically.

High-intent flows, such as Cart Abandonment and Checkout Abandonment, use shorter cooldowns so shoppers are contacted sooner. Lower-intent flows, like Browse Abandonment, Session Abandonment, and other non-checkout flows, wait longer between sends.

Your chosen intensity level determines how aggressive or conservative this behaviour is overall, while Instant AI handles the details for each flow.

Email Intensity Levels

Email Intensity ranges from Very Low to Very High. Instant AI automatically applies different timing for high- and low-intent flows within each level.

• Very High prioritises fast follow-ups and quicker re-enrolment, especially for high-intent flows.
• High balances speed with restraint for lower-intent behaviour.
• Medium offers a balanced approach between engagement and frequency.
• Low spaces emails out further to reduce overall volume.
• Very Low is the most conservative option, designed to minimise email frequency and shopper fatigue.
  
  

Example Timing Behaviour

The table below shows how Email Intensity currently applies cooldowns. These values are managed centrally and may evolve as Instant AI expands its optimisation logic. At every intensity level, high-intent flows always send sooner than lower-intent flows.

Why Email Intensity Replaces Manual Timing

Email Intensity removes the need to manage individual send delays or cooldown rules. By choosing an overall intensity, you define how your email strategy should feel. Instant AI then applies the most appropriate timing across flows, adapts to shopper intent, and allows future improvements without requiring additional configuration.

You can update your Email Intensity at any time, and changes apply automatically across all flows.