Understanding Your Campaign Deliverability

Deliverability shows how many emails reached your customers and what happened to the ones that didn’t. This breakdown helps you monitor list quality and sending performance for each campaign

Where to Find Deliverability Insights

1. Open your Campaigns page in Instant AI.

2. Click into the specific campaign you want to review.

3. Go to the Performance tab.

4. In the Interaction section, select Deliverability.

You’ll now see a detailed view of how many emails were submitted, delivered, blocked, bounced, or dropped.

What Each Status Means

Submitted
The total number of emails Instant AI attempted to send for that campaign. Everyone who met your campaign criteria is counted here.

Delivered
Emails that were successfully accepted by the recipient’s email server (e.g., Gmail, Outlook). Delivered means the message reached the recipients server and your reputation allowed it to be delivered. 

Blocked
Emails that were rejected before delivery by the mailbox provider. Blocked emails may succeed in future sends if the issue is temporary. Reasons may include:

• Temporary server issues
• Reputation-based filtering
• The mailbox provider refusing the connection

Bounced
Emails that could not be delivered because the address is invalid or unreachable. Bounced contacts are automatically suppressed to protect your domain reputation. Examples include:

• Email address doesn’t exist
• Mailbox permanently unavailable
• Hard bounce from the server
  
  

Dropped or Skipped

Emails our sending partners did not retry because a recent attempt to that same address previously failed. This typically happens when:

• The email address recently bounced
• The mailbox is repeatedly full
• The address was temporarily marked as undeliverable

These contacts are not unsubscribed and remain in your list. They may receive future emails if the mailbox becomes deliverable again.