This page highlights key data to track progress and success during your Audiences subscription.
The Analytics page gives you a clear view of your revenue uplift through using Instant Audiences, as reported by your connected Klaviyo account.
Your data is organized into easy-to-read cards, allowing you to track key performance metrics like ROI, projected revenue, and Instant Flow statistics.
Each card offers valuable insights to help you analyze both your current and future performance.
Accessing the Dashboard
1. Navigate to the Instant Dashboard and log in.
2. After logging in, you'll be taken directly to the Analytics view, where you can see your total Instant Audiences revenue uplift across your entire subscription period.
Default Cards
Return on Investment cards
This card displays how much revenue you have generated with us and your ROI relative to your subscription cost.
- You can adjust the time period for earnings calculation using the date range tab.
How We Calculate Your Card Data:
-
Instant Revenue Uplift – Revenue attributed to all Instant Audience flows from Klaviyo.
-
Return on Investment (ROI) – Revenue uplift compared to your subscription cost over the selected period.
For instance, if your subscription is $2,500 and your Instant Audiences revenue uplift is $20,000, the ROI is 8X.
-
ROI (All-Time) – Total Instant Audiences revenue uplift since you started using Instant Audiences
-
Identification Rates – A side-by-side comparison of the shopper identification rate achieved by Instant versus Klaviyo.
Identification rate highlights the percentage of shoppers that land on your website that are identified by Instant versus Klaviyo. Instant is always able to identify more shoppers that would otherwise be anonymous to Klaviyo.
For example, If the Instant identification rate is 60% and the Klaviyo rate is 30%, this would mean Instant is able to identify 60% of shoppers that visited your website, instead of 30% without Klaviyo. This would equate to a 2x uplift in shoppers that are identified and can receive marketing communications, resulting in more deliveries and higher revenue!
-
Projected Revenue Uplift Cards
The Projected Revenue card displays your projected revenue uplift over the next 3-month and 12-months periods.
To change the estimated uplift dates, click the arrow on the right-hand side of the card. 
The Projected Revenue Graph illustrates cumulative revenue, revenue breakdown, and projected revenue over the selected period. To see a breakdown of your revenue in the graph, simply hover over a date.
-
Cumulative Revenue – The total revenue uplift added up over time.
-
Revenue Breakdown – Revenue uplift each day.
-
Projected Revenue – The estimated revenue uplift based on past trends and recent uplift.
To see a breakdown of your revenue in the graph, simply hover over a date.
How We Calculate Your Card Data:
We retrieve your Shopify order data from the past year, gathering total revenue for the current and previous months. Using historical year-over-year trends and recent uplift, we project future revenue.
Instant Flows Card
This card displays each Instant Flow and the revenue generated in the time period selected. You can also see trend data over the last 7 days.
