Why Instant AI Emails Require a Physical Address

All Instant AI emails include a physical postal address in the footer by default. This ensures your emails remain legally compliant and trustworthy across all regions, especially if your store has international traffic.

Legal and Deliverability Requirements

• United States: Under the CAN-SPAM Act, all commercial emails must include a valid physical postal address. This applies even if your business is not US-based, as inbox providers often enforce CAN-SPAM standards globally.

• Australia: Under the Spam Act 2003, marketing emails must clearly identify the sender and provide accurate contact information. Businesses must supply contact details that allow recipients to reach the sender. A physical address is the most widely accepted and recognised way to meet these identification requirements, and it is strongly recommended by deliverability experts

Including a physical address helps ensure your emails meet global compliance standards and reduces the risk of being flagged as spam by inbox providers.

Where does Instant AI get the address from?

By default, we use the Shopify store address set in your Shopify admin. This allows us to automatically populate a valid address without requiring manual setup.

If you prefer to use a different address (e.g. not your warehouse), you can override it in your brand settings.

1. Visit your Brand Configuration settings

2. Scroll to the Email Footer Address section

3. Enter the address you’d like to use in your emails

4. Once saved, this will update your physical address used on all emails

You can use a business address or PO box instead of your warehouse address if preferred. If you need help updating your address, feel free to contact help@instant.one for assistance,