Here’s why your email footer includes an address, and how to change it if you’d prefer to show something else.
Why is there an address at the bottom of my emails?
All Instant AI emails include a physical postal address in the footer by default. This ensures your emails remain legally compliant and trustworthy across all regions, especially if your store has international traffic.
Legal and Deliverability Requirements
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United States: The CAN-SPAM Act requires all commercial emails to include a valid physical postal address.
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Australia: While the Spam Act 2003 does not mandate a physical address, it is strongly recommended for best practice and deliverability.
Including a physical address helps ensure your emails meet global compliance standards and reduces the risk of being flagged as spam by inbox providers.
Where does Instant AI get the address from?
By default, we use the Shopify store address set in your Shopify admin. This allows us to automatically populate a valid address without requiring manual setup.
How to change the address in your email footer
If you prefer to use a different address (e.g. not your warehouse), you can override it in your brand settings.
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Visit your Brand Configuration settings
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Scroll to the Email Footer Address section
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Enter the address you’d like to use in your emails
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Save your changes — this will automatically apply to all Instant AI-generated emails
You can use a business address or PO box instead of your warehouse address if preferred. If you need help updating your address, feel free to contact our support team.