How does the Brand Kit work?
Your Brand Kit is the central branding for your whole store. It is the single source of styling that Instant AI applies to every email and signup form, so everything stays on brand without you setting it up by hand. Any change you make to your Brand Kit applies everywhere.
How your Brand Kit is created
When you connect your store, Instant scrapes your site and builds your Brand Kit automatically. We pull in your logo, colours, type hierarchy, button styling, and image styling so your emails match your site from the start. Everything is populated for you, and you can edit any of it at any time.
To view and edit your Brand Kit:
- Go to Instant AI > Brand Kit
- Review the snapshot of your logo, colours, and typography
- Click Edit branding in the top-right corner
- Select the edit pencil next to the section you want to change
- Make your changes and watch the preview update on the right
- Click Save changes
What your Brand Kit includes
Each section controls a different part of your email styling:
- Logo. The logo used across your emails and forms.
- Colours. Your core brand palette.
- Typography. The font and size for each text level. Heading 1 (headings in Hero or Body blocks), Heading 2 (subheadings in Campaigns), Heading 3 (product names), Body (paragraph copy and product pricing), Caption (links in headers and footers), and Button (text labels in buttons).
- Spacing. The default spacing rhythm used across your blocks.
- Button. The styling of your primary button, including shape, border, fill and text colour, and button typography.
- Images. The preferred styling of image blocks, including shape, border radius, and border.
Previewing your changes
As you edit, the canvas on the right shows what your emails will look like with your new styling. Use the Blocks, Flows, and Review tabs to switch views, scroll around the canvas to see different emails and blocks, and use the zoom controls in the top-right of the canvas to look closer.
Tip: Your Brand Kit sets the default for everything. If you want a different look on a single email, you can override the styling manually on that individual email in the editor, without changing your Brand Kit.
Note: The Brand Kit only styles Instant AI blocks. If a block uses custom HTML, or the content is baked into an image (for example a call to action that is part of the image itself), the Brand Kit cannot restyle it.
FAQ
Do my changes apply to existing emails, or only new ones? They apply everywhere. Your Brand Kit is the central styling for your whole store, so any change you save carries across all your emails and signup forms.
I edited my Brand Kit but an email did not update. Why? The Brand Kit only drives Instant AI powered blocks. If part of an email is not changing, check that block’s formatting. Content built with custom HTML, or a call to action that sits inside an image rather than as a button, is not something the Brand Kit can restyle. In those cases you will need to edit the block directly.
Can I style one email differently from the rest? Yes. Set your default in the Brand Kit, then override the styling on any individual email in the email editor. The override applies only to that email.
Where does the styling come from in the first place? We build your Brand Kit by scraping your live site when you connect your store, so it reflects your existing branding automatically. You can adjust any section from Instant AI > Brand Kit > Edit branding whenever you like.