How to schedule a change to your emails with Instant AI

Instant AI allows you to add Smart Rules to help dynamically change the content of your emails. 

With Smart Rules, you can add a rule to any of your email blocks, on any flow, so that they switch during a nominated period of time. For example, you can create a smart rule during a sale period and switch your standard header to a custom header that you've designed for the sale. 

This is useful so that you don't have to re-build any flows or alter any existing optimisations during a key sales period. Instead, you can simply add a smart rule to switch parts of the email during your sale and they'll automatically switch back when the sale is over. 

You can schedule multiple smart rules over different periods to confidently plan for back to back sales, or ensure you have dynamic content over an extended period of time. 

How to create a new smart rule

1. Go to Email Templates 
2. Navigate to the email you want to change
3. Select Edit Template
4. Hover over the block that you want to apply the rule to
5. Select Add Rule
6. If you've never created a Smart Rule, 
   1. Enter the name of your smart rule
   2. Enter a date and time to start and end your smart rule
   3. Select Create
7. If you have existing Smart Rules, 
   1. Select an existing smart rule from your list
   2. Or create a new rule in the bottom left of the modal
      1. Enter the name of your smart rule
      2. Enter a date and time to start and end your smart rule
   3. Select Create
8. Add the new block that you wish to switch to during the change
9. If you have more rules to add, you can repeat the above steps for different blocks
10. Select Save Template

TIP: Use the preview tool to see how your smart rule will appear

How to preview a smart rule

1. Select "Preview" on the top right to hide all editing tools for a quick preview
2. Or select the Smart Rules drop down on the left menu
3. Pick from any existing rules for a filtered preview of the email editor during this rule
4. Or view "All" to see all scheduled rules together in one email

When won't a smart rule work

• Smart Rules are only available on Headers, Images and Custom HTML blocks. 
• You can only have one smart rule live at a time, per block, however you can have an unlimited number of rules scheduled in the future.