Instant AI is architected to maximize the positive impact of AI, while minimizing the frequency and impact of hallucinations.
We only use AI when it is the best tool for the job
The only way to write unique, personalized email copy or subject lines for each and every shopper is to use AI, so this is what we use.
Similarly, the only way to instantly design a beautiful and on-brand email template for every brand that signs up for Instant, is to use AI.
For some things, however, absolutely accuracy is crucial, and the value of personalisation is non-existent or minimal. We use deterministic technologies (i.e., statically defined in our code) for these use cases. For example: it is crucial for the products and links in your abandonment emails to be 100% accurate. It makes no sense to ask an AI to decide where to link to: we already know the exact answer to this question, so we don't let AI weigh in at all.
This approach of combining AI with more traditional deterministic code ensures that we can get the benefits of AI without the downsides.
We tightly control and fine tune our AI models
Whenever we delegate to AI, we use extremely specific prompts. The more specific you are, the less likely AI is to hallucinate.
We also use AI to check the work of AI. By feeding all AI outputs back into other AI prompts, we can instantly double, triple, and quadruple check our work. This dramatically reduces hallucinations and inaccuracies.
Lastly, when possible, we give users the chance to review our AI's work. For example, when generating email templates, we show you these templates and let you adjust them before sending any emails. When generating campaigns with AI, we also let you review before sending.
We measure the output and impact of our AI
We have thorough logging and measurement of the work performed by our AI models. This means we can see when updates to our software or models impacts results negatively or positively. We tightly compare results as we rollout features to ensure each and every release improves overall performance and accuracy.