Email Best Practices

Tips for Sending Your First Email to a Audience Contact

Tip #1 - Act Instantly

When it comes to contacting new leads, time is of the essence. In today's fast-paced digital world, waiting too long to reach out can risk your brand being forgotten or even unrecognised. To avoid this, make it a priority to contact your new leads immediately after they visited your site. We suggest setting up an automation or trigger for new contacts.

Tip #2 - Show Appreciation

Start your email by expressing gratitude for your contact's visit to your website. A simple 'thank you for stopping by our site' can go a long way in building a positive relationship with your new contacts. Our successful merchants greet their leads with a personalised message and a show of appreciation for their interest.

Tip #3 - Provide an Opt Out Option

It's crucial to give your contacts the freedom to choose whether they want to continue receiving emails from you. A good approach is thanking their visitors for their interest while also providing a clear and straightforward way to opt out from future communications. Respecting their preferences will enhance your credibility and foster trust.

Tip #4 - Offer Something Special

Consider offering a special discount to new contacts and include them in a welcome series. This series could consist of multiple emails aimed at building engagement and loyalty. For example, you could implement this strategy by providing discounts along with messages introducing your team and showcasing the best-selling products.