Advanced shopper identification (Instant Audiences) helps brands to re-market to shoppers who abandon their website.
Advanced shopper identification remembers your opted-in shoppers for longer, keeping Instant informed along the way, allowing you to re-target them.
This turns abandoned carts into your biggest revenue driver.
When an opted-in subscriber visits a website and fails to make a purchase, advanced shopper identification identifies this shopper and notifies Instant AI, allowing the merchant to trigger an automated email to bring that shopper back to the website to complete their purchase.
How does it work with Instant AI?
Advanced shopper identification (Instant Audiences) plugs into Instant AI. Shoppers it identifies on your website are sent to Instant AI, so more of their browse, add to cart and checkout activity can start your Instant AI flows.
Why use advanced shopper identification?
- Increased revenue/sales.
- Better ROI on all types of marketing campaigns.
- Increased return-on-ad-spend (ROAS).
- 2-3x more abandoned browse, add to cart and checkout started events sent to Instant AI.
- Consistent >50-100% more abandoned flow revenue through Instant AI.
How do I turn it on?
You can turn on advanced shopper identification (Instant Audiences) in one of these ways:
- Turn it on yourself in your Instant AI dashboard.
- Contact your Customer Success Manager (CSM).
- Contact our team through the support form.
For more on how it works, see How does advanced shopper identification (Instant Audiences) identify my website traffic?