How do I add a user to Facebook business manager?

For white glove or advanced onboarding, or where the Instant team has requested access to datasets for debugging purposes, please complete the following steps to grant the Instant team access to Meta / Facebook.


  1. Proceed to Facebook business manager: https://business.facebook.com/.
    If you are not logged in, please log in. You will need to be logged in as a user with sufficient permissions to invite new people onto your Meta business account.

  2. Click on Settings in the bottom left of the sidebar, and proceed to Users > People > Invite people

  3. In the modal that appears, please specify "help+meta@instant.one" as the email address and click Next.

  4. You will see an Assign access screen. Please ensure that "Apps and integrations" is ticked. Click Next once this is selected.

  5. Please assign your Ad account to the new user, and provide "View Performance" access.


    Please assign your Pixel to the new user, and provide "Manage pixels" access and click Next.

  6. On the Review invitation step, please click "Send invitation". 

Please note that once you are onboarded successfully onto Targeting, Instant doesn't need further access to your Facebook business manager.