How do I generate a Test Event Code for a Meta pixel?

If you would like to generate a test event code for your Meta pixel, please complete the following steps.

  1. Proceed to the Meta events manager and click on Test events next to the Overview tab.
  2. Expand the "Confirm that your server's events are set up correctly" section.
  3. Once expanded, you will be presented with a test event code.
  4. Your test event code will look different, but it will start with TEST and ends with 5 random digits, e.g. TEST36249. 

If you provide the code as part of Instant Targeting onboarding, you should see test events in your Events Manager shortly.

For more information regarding test events, please refer to Metas official documentation here.