How do I measure revenue generated by Audiences?

Create an Audiences Dashboard in Klaviyo

In Klaviyo, proceed to Analytics > Dashboards


Click on Create Dashboard

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Name your dashboard “Instant Audiences”

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Click Add Data View

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Select Flows Conversions from the Data View Library and click Add Data View

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Ensure that the Conversion metric is selected to Placed Order

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Under All flows, select the Instant Audiences flows

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