How do I view all new profiles added by Audiences new profile export?

Every new profile added by Instant is tagged in Klaviyo with the tag "Instant Audiences Tags" with the value “Net New”.

Profiles marked "Net New" are net new shoppers added via Audiences new profile export.

Create a Klaviyo segment filtering for profiles where "Instant Audiences Tags" contains ‘Net New’ to see profiles.

Ensure this segment contains the filter: "Properties about someone, Instant Audiences Tags contains Net New with type List". See screenshot below for more information.


If you are unsure how to create a segment, please review the Klaviyo segment documentation, linked here.

If you used Audiences pre May 2024, please read below.

Please note that pre May 2024, Audiences used Klaviyo lists for new profiles.

As of May 2024, Audiences utilises Klaviyo Profile tags to track net new profiles. For additional documentation, please click here.

If you used Audiences before May 2024, you will need to an additional filter that looks for profiles in the net new list too. 

Please see a screenshot below of what the segment definition should be.

Important: Please make sure that the filter is set to "OR", not "AND".