How does Audiences identify my website traffic?

Instant Audiences uses signals from your website to help your website to remember the identities of your opted-in shoppers for longer.

When a shopper identifies themselves using an email newsletter subscription form, a completed or partial checkout, or a log-in event, Instant Audiences takes note, and remembers the user for longer than traditional tools like Shopify, Klaviyo, or Google Analytics.

To do this, we leverage a combination of server-side, client-side, cross-device and advanced browser techniques to persistently track web traffic.

Our technology ensures that we are able to identify and track customers even when third party cookies are blocked, iOS/Apple restrictions are active, or when cache/cookies are cleared.