You can choose the exact reviews that a Review block shows in your email, and the order they show in. To do this, use the Pick your own source on the block.
Why you need one
- Other review sources let Instant AI choose the reviews, so you cannot feature a specific testimonial.
- With Pick your own, the review you want shows in the email, in the position you choose.
How to set it up
Before you start
- Turn on Show reviews in emails. Click the Settings cog in the bottom left corner of your Instant AI dashboard, select Email Settings, then open the Preferences tab.
- Your reviews must come from a provider that Instant AI can read. For the list of providers, see How Reviews and Social Proof Work in Instant AI Emails.
Choosing your reviews
- Open your email in the email editor
- Add a Review block, or select a Review block that is already in the email
- In the side panel, click the pen icon next to Source
- In the Choose reviews window, select Pick your own
- Click Next
- On the left, search for a product and select it. Repeat for each product whose reviews you want to use.
- On the right, tick each review that you want to show in the email
- In the In email row at the bottom, drag the reviews into the order you want
- Click Save. The button shows the number of reviews, for example Save 3 reviews.
The side panel then shows what you picked, for example “3 selected reviews from 2 products”.
Note: You can tick up to the number of reviews that the block shows, and a block shows 5 reviews at most.
Changing your picks
- To remove one review, click × on it in the In email row.
- To clear every pick, click Unselect all.
- To change the order, drag the reviews in the In email row.
Click Save after each change.
How it works
- Reviews for each product show grouped by product, with the highest rated reviews first.
- A product shows reviews only when its average rating is 4 stars or more.
- Products with no reviews show at the bottom of the list, with 0 reviews.
- The product list is in name order, not in order of review count.
- If you select products but tick no reviews, the block shows the best reviews of those products, the same as before.
- A review that you picked stays in that block. Another Review block in the same email does not show it again.
- The email keeps the review text from the time you saved. If a shopper edits or deletes their review later, the email does not change.
Tip: If a review changed or was deleted after you picked it, open Choose reviews again and click Save to get the latest version.
FAQ
How many reviews can I pick? Up to the number of reviews that the block shows. A block shows 5 reviews at most.
Why does a product show no reviews? Its average rating is below 4 stars, it has no reviews, or your review provider does not give Instant AI the written reviews. Also check that Show reviews in emails is on.
Will the email update if a shopper edits their review? No. The email uses the review text from when you saved. Open Choose reviews and click Save again to update it.
Can I sort products by the number of reviews? No. The product list is in name order.
What happens if I select products but do not tick any reviews? The block shows the best reviews of the products that you selected.
For more on how reviews show in your emails, see How Reviews and Social Proof Work in Instant AI Emails.