One way that shoppers identify themselves on your website, so that you can later re-market to them, is by placing an order. Today, many orders go through express checkouts like Shop Pay and PayPal. It is important to properly identify shoppers using express checkouts, otherwise, Instant may not remember them next time they return to your website. Without this, a large portion of your web traffic could go unidentified, limiting the revenue generated by Instant.
Instant automatically tracks shoppers using express checkouts, but many customers who went live before November 2024 may not have Express Checkout Identification enabled.
How to enable Express Checkout Identification
- Log into your Instant dashboard.
- At the top of the dashboard, you should see a banner instructing you to update your integration with Instant.
Click the Start Setup button in this banner and follow the instructions, which will ask you to generate and enter a Shopify API key into the dashboard. You can also click the pop-up box on the left sidebar that says 'Generate more revenue from Audiences'.
If you do not see a banner or pop-up box instructing you to turn on Express Checkout Identification, you already have it enabled, and you can disregard.
Shoppers using express checkouts will now be identified for future remarketing.
💬 FAQ
What is an express checkout?
An express checkout is an option like ShopPay, Paypal, Google Pay, Apple Pay etc which stores customer information, and redirects the shopper out of the generic Shopify checkout to facilitate an accelerated checkout process.
How much will identification be increased by when this is enabled?
Typically brands see between twenty and forty percent of total revenue come from express checkout options, such as ShopPay. Enabling this feature should increase identifications by at least twenty percent, or as much as sixty percent for some merchants. Merchants should see a similarly sized revenue uplift as a result.