Understanding the Deliverability Dashboard

The Deliverability Dashboard helps you monitor how successfully your emails are reaching inboxes.

You can use it to view overall delivery performance across flows and campaigns, track trends over time, and identify opportunities to improve your deliverability. The dashboard updates dynamically based on the time period you select, making it easy to analyse performance for specific campaigns, flows, or timeframes.

You can access the dashboard by navigating to: Settings → Deliverability

How to use the Deliverability Dashboard

1. Choose a date range

At the top of the page, select the timeframe you want to analyse (for example Last 30 days, a specific month, or a custom range).

Once selected, the dashboard will update to show:

Total emails delivered
Overall delivery rate
Performance metrics across all emails sent in that period

All charts, tables, and metrics will automatically update to reflect the selected timeframe.

2. Review overall deliverability

The summary cards at the top of the page show a quick snapshot of your email performance. Metrics include:

Delivery rate - The percentage of emails successfully delivered to inbox providers.

Emails delivered - The total number of emails delivered within the selected timeframe.

Bounce rate - The percentage of emails that could not be delivered.

Block rate - Emails rejected by inbox providers before reaching the recipient.

Unsubscribe rate - The percentage of recipients who unsubscribed after receiving an email.

These metrics are shown separately for Flows and Campaigns, allowing you to compare performance between automated emails and manual campaigns.

3. Explore deliverability recommendations

The Recommendations tab provides best-practice suggestions to help improve deliverability. These recommendations highlight actions you can take within Instant AI to strengthen email performance, such as:

Adding a custom sender name
Customising your sender address
Increasing email cooldown periods
Reducing touchpoints on low-intent flows

These suggestions are optional and intended as helpful guidance. Your emails will still send normally if you choose not to apply them.

4. Track performance trends over time

The Performance tab displays graphs showing how deliverability metrics change over the selected time period. You can track trends for metrics such as:

Delivery rate
Bounce rate

This makes it easier to identify patterns or changes in performance across your flows and campaigns. Hover over the graph to view the exact values for a specific date.

5. Analyse activity by inbox provider

The Activity tab shows a detailed breakdown of your email performance across different inbox providers.

This table includes metrics for providers such as:

Gmail
Microsoft
Yahoo
Apple
Other providers

For each provider, you can see:

Emails sent
Open rate
Click rate
Bounce rate
Unsubscribes
Spam reports

This view helps identify whether performance varies between providers. You can also:

Filter activity by flow or campaign
Export the data as a CSV for your own analysis

FAQs

What happens if no campaigns were sent during the selected period?

If no campaigns were sent in the chosen timeframe, the dashboard will display “No campaign data available.”. Your flow data will still appear if flows were active during that period.

Can I analyse a specific campaign?

Yes. In the Activity section, you can filter the table by a specific campaign to view its deliverability metrics.This allows you to see exactly how that campaign performed across inbox providers.

Can I export deliverability data?

Yes. You can export the Activity table as a CSV file for further analysis or reporting.

Why might deliverability vary between providers?

Different inbox providers use their own filtering systems. It’s normal to see slight differences in metrics like open rate, bounce rate, or unsubscribes between providers such as Gmail, Microsoft, or Yahoo.