We’ve designed Instant AI to take care of the details that merchants used to manage manually. Every flow is backed by built-in logic to make sure your emails are relevant, accurate, and high-performing, without the time-consuming setup.
You never have to add filters or conditions to send a valid email, we'll do it for you automatically.
Product and Cart Handling
- Stock checks before every send – if a product sells out mid-sequence, it is automatically removed from later emails in that flow.
-
Non-product categories skipped – items like warranties or services are excluded so only shoppable products are displayed.
-
Free and $0 items hidden – complimentary products remain in the customer’s cart and at checkout, but are not shown as primary purchase items.
-
Large carts condensed – when a cart has many items, only the top three products are shown to prevent long, scroll-heavy emails.
-
Product Recommendations Without a Cart – If a customer hasn't interacted with a product yet (e.g. welcome and similar flows) we'll automatically pull in recommended products based on your best sellers, or if they have purchased before, we'll recommend possible products they may be interested in based on their last purchase.
-
Missing or poor-quality images skipped – if a product has no usable image, it is excluded so only complete catalogue items appear. If there are some scenarios of products missing images, or pricing or if a customer happens to accidentally find a product they shouldn't – we'll help you by skipping these in email sends.
Pricing and Discounts
-
Browser currency respected – shoppers see prices in their local currency (e.g. USD for US browsers, AUD for AU browsers). Even if your site currency may be different, we'll automatically detect what the shopper is browsing in and personalise their emails to their specific currency.
-
Sale pricing shown – if a product is discounted, the compare-at and sale price are both displayed to reflect the current promotion. We'll prioritise using Shopify's Compare at price when available, but we'll also automatically hide this if the discount isn't significant (e.g. 1c difference)
Language and Localisation
-
Browser language respected – spelling and wording follow the customer’s browser language settings (e.g. “colour” vs “color”). If the browser language cannot be detected, we'll automatically falls back to your store’s default language. This way your email content will always be personalised to the right format for that shopper.
Email Sends Cooldowns
-
Highest-intent flow prioritised – if multiple flows are triggered, the higher-intent action (e.g. checkout) is selected and lower ones are skipped. Your shoppers won't be enrolled in multiple abandonment flows at once.
-
Multiple Triggers – no customer can trigger more than one flow email in any 24-hour period, even if they trigger multiple flows in the same day. We'll automatically prioritise the most recent, highest intent one only. For example, if I keep getting interrupted in my purchase and stop and start multiple sessions then we'll only ever kick off a flow once.
-
Product-level cooldown – the same product will not trigger a new flow email for 7 days, preventing repeated messaging. For example, if you purchase a product then come back to read some of the benefits of the product a couple days later, you won't trigger a browse abandonment flow.
-
Flows cancelled on purchase – if the customer completes a purchase, any active flow related to that cart is immediately stopped. They then can't re-enrol into a flow unless they pass all of the cooldown conditions.
- Re-enrolment requires new intent – shoppers are only re-enrolled in a flow if they return to the store and take a new action (e.g. viewing a product, adding to cart), and they are not restricted by any cooldown rules. They can't ever re-enrol in a flow automatically unless they have taken a specific action when returning to your site.