Add to Cart abandonment flow targets visitors who have added an item to their cart and left the site without completing a purchase.
These flows are triggered through the "Add to Cart - Instant Audiences" metric in Klaviyo.
If you have an existing flow setup for 'Add to Cart', please duplicate it for Instant Audiences.
If not, we suggest duplicating your Cart Viewed/ Checkout Started flow.
When creating this Instant Audiences flows, ensure it's named '[Instant Audiences] - Add to Cart Abandonment'.
Flow Filters
To ensure that contacts are not enrolled multiple times or if they have made a purchase, it's crucial to add the following flow filters to your new flow:
- Placed Order > zero times since starting this flow
- Has not been in this flow in the last 7* days
If you have these existing flows:
If you have, or are going to create this existing flow: | Add these filters to your new Instant Audiences flow: |
Add to Cart abandonment flow |
Add the filter: Added to Cart > zero times > since starting this flow |
Extend the delay on your new flow to be 15 minutes later than your existing flow |
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If your existing Browse Abandonment flow has a cooldown (i.e. Has not been in this flow > in the last X days), then add the following filter to your new flow.
If this Audiences flow also support SMS, then also add the filter:
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Checkout Started abandonment flow |
Add the filter: Checkout Started > zero times > since starting this flow |
Instant Audiences - Cart Viewed / Checkout Started abandonment flow |
Cart Viewed / Checkout Started - Instant Audiences > zero times > since starting this flow |
Add these filters to your existing flow's
If you have any of these existing non-Instant Audiences flows, these additional filters must be added to your existing flows to prevent enrolling contacts already in those flows.
If you have, or are going to create this existing flow | Add these filters to your existing flow |
Add to Cart Abandonment |
Cart Viewed / Checkout Started - Instant Audiences > zero times > since starting this flow
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If you have a cooldown on your existing flow:
then add the following filter to your new flow:
If the Audiences flow also supports SMS, add another identical flow filter to your existing flow, but with "Person has Received SMS" as the filter. |