Product Viewed - Flow Setup

Instant Audiences Product Viewed abandonment flows target anonymous visitors who have viewed their product but left the site without completing a purchase.


These flows are triggered through the "Product Viewed - Instant Audiences" metric in Klaviyo.


If you have an existing flow setup for 'Product Viewed' or 'Abandoned Browse', please duplicate it for Instant Audiences.

When creating this Instant Audiences flows, ensure it's named '[Instant Audiences] - Product Viewed'.

Flow Filters

To ensure that contacts are not enrolled multiple times or if they have made a purchase, it's crucial to add the following flow filters to your new flow:

  • Placed Order > zero times since starting this flow
  • Has not been in this flow in the last 7* days
*The cooldown period is how long you want before a customer can reenter this flow to prevent over-messaging. You can configure this as you wish. If you do not wish to have a cooldown, skip adding this filter.

If you have these existing flows:

If you have any of these existing non-Instant Audiences flows, add these filters on your Instant Audiences flows to prevent enrolling contacts already in your existing flow.
If you have, or are going to create this existing flow Add these filters to your new Instant Audiences flow
Product Viewed / Browse abandonment flow

Add the filter: Viewed Product > zero times > since starting this flow

Extend the delay on your new flow to be 15 minutes later than your existing flow (e.g. if your existing flow was 1 hour, set the Audiences flow to 1 hour, 15 minutes)

If your existing Browse Abandonment flow has a cooldown (i.e. Has not been in this flow > in the last X days), then add the following filter to your new flow. 

  • Person has Received Email > where Flow > equals > zero times > in the last 7 days

If this Audiences flow also support SMS, then also add the filter:

  • Person has Received SMS > where Flow > equals > zero times > in the last 7 days
Add to Cart abandonment flow

Add the filter: Added to Cart > zero times > since starting this flow

Checkout Started abandonment flow

Add the filter: Checkout Started > zero times > since starting this flow

Instant Audiences - Add to Cart abandonment flow

Add the filter: Item Added to Cart - Instant Audiences > zero times > since starting this flow

Instant Audiences - Cart Viewed / Checkout Started abandonment flow

Cart Viewed / Checkout Started - Instant Audiences > zero times > since starting this flow

Add these filters to your existing flow

If you have any of these existing non-Instant Audiences flows, these additional filters must be added to your existing flows to prevent enrolling contacts already in those flows.

If you have, or are going to create this existing flow Add these filters to your existing flow
Browse Abandonment


Add: Item Added to Cart - Instant Audiences > zero times > since starting this flow

Add: Cart Viewed / Checkout Started - Instant Audiences > zero times > since starting this flow

If you have a cooldown on your existing flow:

then add the following filter to your new flow.

If the Audiences flow also supports SMS, add another identical flow filter to your existing flow, but with "Person has Received SMS" as the filter.