How do I compare the performance of Instant's identity resolution with another provider?

When comparing identity providers, it may be useful to understand and see how many profiles additional profiles Instant was able to identify beyond another provider.

Conversely, it may be useful to understand how many profiles that another provider was able to identify, that Instant was not able to.

This documentation can also be applied to exploring how many additional profiles Instant was able to identify beyond what Klaviyo's default identification can provide.

If you are running both providers in Klaviyo, it is simple to determine how many additional identifications Instant could provide by using segments in Klaviyo.

💡 Tip: If Instant is identifying profiles but attributed revenue to Instant flows are low, Instant's identity resolution is working however there may be an issue with your flows that is prohibiting performance.

Please contact your customer success manager if this is the case, we will be more than happy to perform an audit of your Klaviyo flow setup setup and determine opportunities to optimise performance.

Please note that this analysis is only possible if you have another provider installed, and both Instant and another provider has been live for at least 30 days.

If this is not the case, this analysis will produce inaccurate and unreliable results.

Find how many profiles Instant could identify that another provider did not:

Proceed to Audiences > Lists & Segments in Klaviyo. Click Create New > Create segment.
You will be asked to create a segment using the segment builder. Add the following conditions. A screenshot of what this should look like is below.
1. "When someone has done (or not done) > Person has Product Viewed - Instant Audiences at least once in the last 7 days AND
2. "When someone has done (or not done) > Person has Product Viewed - Other Provider zero times in the last 7 days AND
3. "What someone has done (or not done) > Person has Bounced Email zero times over all time".
  1. This filter is important as it ensures that profiles invalid emails are filtered out.
Please wait for the segment to create. It may take a while depending on the size of your email list.

Once this is complete, the segment will be populated with all the profiles that Instant identified, that the other provider did not.

Find how many profiles that another provider could identify that Instant did not:

Proceed to Audiences > Lists & Segments in Klaviyo. Click Create New > Create segment.
You will be asked to create a segment using the segment builder. Add the following conditions. A screenshot of what this should look like is below.
1. "When someone has done (or not done) > Person has Product Viewed - Instant Audiences zero times in the last 7 days AND
2. "When someone has done (or not done) > Person has Product Viewed - Other Provider at least once in the last 7 days AND
3. "What someone has done (or not done) > Person has Bounced Email zero times over all time".
  1. This filter is important as it ensures that profiles invalid emails are filtered out.
Please wait for the segment to create. It may take a while depending on the size of your email list.

Once this is complete, the segment will be populated with all the profiles that Instant did not to identify, that the other provider did.