What is the REVIEWS.io integration?

The REVIEWS.io integration connects your REVIEWS.io account to Instant AI. New REVIEWS.io reviews can start your Review Submitted flow, your emails show your REVIEWS.io star ratings and reviews, and your review request emails link to your REVIEWS.io review form.

Why you need it

  • Without it, Instant does not know when a shopper leaves a review in REVIEWS.io.
  • Without it, your emails cannot show your REVIEWS.io reviews and star ratings.
  • Without it, review request emails link to your product pages, so a review is not recorded in REVIEWS.io as a verified purchase.

How to set it up

Before you start

  • Your REVIEWS.io account must be on the REVIEWS.io Plus plan. Lower plans have no API access, so Instant cannot connect them.
  • You need your REVIEWS.io Store ID and API key. To find them, log in to REVIEWS.io and go to Integrations > API.

Connecting REVIEWS.io

  1. In your Instant AI dashboard, click the Settings cog in the bottom left corner
  2. Under Site, select Integrations
  3. Select the Reviews tab, or search for REVIEWS.io
  4. Click Connect on the REVIEWS.io card
  5. Paste your Store ID and API key from REVIEWS.io
  6. Click Connect
  7. REVIEWS.io shows on the Connected tab

Setting up the Review Submitted flow

  1. Go to Flows in your Instant AI dashboard
  2. Scroll to the Reviews section
  3. Click Manage flows to see every flow in that section
  4. Click Set up next to Review Submitted
  5. The flow opens on the Template tab with a starter email already written. Edit the copy and design to suit your brand
  6. Turn off any thank-you email that REVIEWS.io sends after a review, and any Klaviyo flow that starts from a REVIEWS.io review
  7. Enable the flow when you are ready to send

Note: If you do not turn off the REVIEWS.io and Klaviyo emails, shoppers get two thank-you emails for the same review.

Changing the email by star rating

You can show different content in the Review Submitted email based on the review. For example, a thank-you block for good reviews and an apology block for poor reviews.

  1. Open the Review Submitted email in the email editor
  2. Select the block that you want to show only for some reviews
  3. Add a Smart Rule to the block
  4. Pick a review field, for example Rating 4 or more for a thank-you block
  5. Repeat for each other block, for example Rating 2 or less for an apology block
  6. Click Save

Note: A Smart Rule changes what the email says. It does not change who gets the email. Every shopper who leaves a review still gets the email.

How it works

Review Submitted flow

When the Review Submitted flow is on, every new product review and store review in REVIEWS.io starts it.

Reviews and star ratings in your emails

When REVIEWS.io is connected, product blocks and Review blocks in your emails can show your REVIEWS.io star ratings and reviews:

  • Ratings and reviews show only when Show reviews in emails is on. To find it, click the Settings cog, select Email Settings, then open the Preferences tab.
  • A product with no reviews in REVIEWS.io shows no rating.
  • This also works if your store is not on Shopify.

For more on how reviews show in your emails, see How Reviews and Social Proof Work in Instant AI Emails.

Review request emails

When REVIEWS.io is connected, your review request emails link to your REVIEWS.io review form instead of your product pages:

  • The Leave a review button and each product in the email open the REVIEWS.io review form.
  • The form is already filled in with the shopper’s order, so the review counts as a verified purchase in REVIEWS.io.
  • If REVIEWS.io does not know a product, that product links to its page in your store.

You do not need to change your emails. The links change when you connect REVIEWS.io.

Tip: Use one review request email for each order. If REVIEWS.io also sends review requests, turn them off, or turn off the Request Review flow in Instant, so shoppers do not get two requests for the same order.

FAQ

Can I connect REVIEWS.io if I am not on the Plus plan? No. REVIEWS.io gives API access only on the Plus plan, and Instant needs API access to connect. Upgrade in REVIEWS.io, then connect again.

Where do I find my Store ID and API key? In REVIEWS.io, go to Integrations > API.

Does a Smart Rule stop the email from sending for low ratings? No. A Smart Rule shows or hides blocks in the email. Every shopper who leaves a review gets the email.

Why does a product in my email show no stars? The product has no reviews in REVIEWS.io, or Show reviews in emails is off.

Can I build a segment from REVIEWS.io reviewer details? No. Segments cannot use REVIEWS.io review data.

For more on the Request Review flow, see How to use a Request Review Flow with Instant AI.