By default, Instant Audiences will only send data to Klaviyo for identified, opted-in shoppers. However, Instant Audiences is capable of identifying shoppers who are not opted-in to your mailing list.
If you would like to target these shoppers with flows, you can enable New Profile Export.
- Navigate to the configuration page of your Instant Dashboard.
- Under Klaviyo Configuration, enable New Profile Export.
Instant Audiences will now identify shoppers who are not opted-in to your mailing list and send these to Klaviyo for targeting. We recommend targeting these shoppers with a welcome email flow, rather than your standard abandonment flows.
Note that you may already have this enabled if someone on our team has enabled it for you during the onboarding process.