Adding a discount to your abandonment emails is one of the most effective ways to recover lost revenue. This guide walks you through how to set up, edit, and manage coupon logic across your Instant AI flows.
What are Instant AI Coupons?
Instant AI Coupons allow you to automatically apply discounts in abandonment emails. You have two options:
1. Use an existing Shopify discount
If you already manage most of discount rules in Shopify this is the easiest way to include product exclusions, customer groups, or complex conditions.
- Instant AI will pull in your active Shopify discounts
- You can search and select a discount to apply
- Shopify will continue to manage the rules at checkout
2. Let Instant AI create a discount for you
Choose from:
- Percentage discount
- Fixed dollar amount
- Free shipping
You can also set an optional minimum cart value to make sure discounts only show when it makes sense. Once enabled, Instant AI will:
- Apply your selected discount to one high-intent touchpoint in each abandonment flow
- Only show the coupon if the shopper’s cart meets your minimum purchase threshold
- Set a default expiry of 24 hours to create urgency (this is managed in Shopify)
Shoppers will see the coupon code in their email, and Shopify will handle redemption rules at checkout. There's no need to configure which touch points or when to apply the coupons. Instant AI will automatically calculate the best touchpoint to apply them in each flow.
How to set up or change your coupon method
- Go to Configuration → Coupons in your Instant dashboard
- Select your preferred method:
- Existing Shopify discount
- Percent, fixed amount, or free shipping
- If creating a new discount, enter the values (e.g. 10% off with $99 minimum spend)
- Click Save Changes
Instant will handle the rest, automatically creating or syncing the coupon and applying it where it converts best.