Instant AI automatically adds UTM parameters to every email link so you can track performance across your analytics tools and Shopify reports.
Every email link sent through Instant AI will include the following UTM parameters:
Example URL:
https://yourstore.com/products/example-product?_ix=abc123&utm_source=instantai&utm_medium=email&utm_campaign=ABANDONED_CART&utm_id=marketingFlow_123abc456def
|
UTM |
What It Means |
|---|---|
|
utm_source=instantai |
Tells you the source of the visit is Instant AI |
|
utm_medium=email |
Tells you the visitor came through an email |
|
utm_campaign=ABANDONED_CART |
Identifies which flow or campaign sent the email (e.g. ABANDONED_CART, WELCOME, PRICE_DROP) |
|
utm_id=marketingFlow_123abc456def |
A unique identifier tied to the specific flow and event |
This URL structure allows you to:
-
Track where traffic is coming from in Shopify or GA4
-
Group performance by campaign (e.g. ABANDONED_CART)
-
Troubleshoot delivery or attribution using the unique utm_id