UTM Paramaters for Instant AI

Every email link sent through Instant AI will include the following UTM parameters:

Example URL:
https://yourstore.com/products/example-product?_ix=abc123&utm_source=instantai&utm_medium=email&utm_campaign=ABANDONED_CART&utm_id=marketingFlow_123abc456def

UTM	What It Means
utm_source=instantai	Tells you the source of the visit is Instant AI
utm_medium=email	Tells you the visitor came through an email
utm_campaign=ABANDONED_CART	Identifies which flow or campaign sent the email (e.g. ABANDONED_CART, WELCOME, PRICE_DROP) For Campaign emails, the campaign field will be campaignName#touchpoint
utm_id=marketingFlow_123abc456def	A unique identifier tied to the specific flow and event

This URL structure allows you to:

Track where traffic is coming from in Shopify or GA4
Group performance by campaign (e.g. ABANDONED_CART)