Release Date: 4 April 2025
Automate your retention marketing with Instant AI.
We’re excited to announce the launch of Instant AI, a smarter way to drive growth through better retention marketing.
Many merchants still see just 5-10% of their revenue from retention flows, not because they don’t know it’s important, but because optimising flows at scale is hard. We’ve seen that the best merchants can earn up to 30% of their revenue from flows like abandoned cart and browse recovery. But for a lot of brands, reaching that level of high performance takes time, money, and resources they simply don’t have.
Instant AI is designed to change that.
Instant AI automatically generates high-converting, personalised emails, tailored to each shopper based on their behaviour, the products they engage with, and your brand’s voice. No templates to build, no flows to design, no manual optimisation needed. Just smarter, faster retention, ready to perform from day one.
Why Use Instant AI?
Personalisation that performs
Most brands rely on one or two templates to try and convert every shopper. But your customers don’t all think or behave the same way. Personalised emails consistently outperform generic ones because they speak to what that shopper actually did, what they browsed, when they dropped off, how they typically engage.
The result is higher open rates, more clicks, and more recovered revenue. With Instant AI, every shopper gets an email tailored to their actions and intent, not just a one-size-fits-all message.
On-Brand, Every Time.
Instant AI analyses your website to identify key branding elements - colours, fonts, logos, imagery, language, and tone - ensuring every email feels like you. Whether you’re a new brand or an established store, every email stays consistent and professional. You’ll never need to manually create, or edit flow emails again.
Designed for Conversion
Every email is structured around proven best practices for abandonment flows like cart, checkout, and browse recovery. That includes subject lines, content blocks, and timing that’s already been shown to drive engagement. So instead of guessing what works, you’re launching with emails that are already optimised to convert.
Launch in Minutes
Once your store is connected, Instant AI builds and launches your flows for you. You can start recovering lost revenue straight away. No templates to build. No flows to design. Just emails that do the work for you.
After launch, you’ll be able to track key metrics like opens, clicks, conversions and ROI directly from your dashboard, so you can see the impact from day one.
How do I get Started?
Getting started with Instant AI is simple. Our onboarding experience will guide you through everything you need to get set up and ready to launch. We’ll test your branding and emails until you are satisfied and once you’re ready, there will be a few brief steps to launch.
You’ll need:
- Administrator Access to your Shopify account
- Permission to update DNS settings for your website domain
For more technical information or step-by-step guides, review our Knowledge Hub.
Ready to transform your retention strategy? Let Instant AI do the heavy lifting.
💬 FAQ
How do I know if Instant AI is right for me?
Instant AI is designed for any growing ecommerce brand who wants better retention results without complexity. It’s especially useful if you:
- Are setting up email marketing for the first time
- Are scaling fast and need retention flows to match
- Use tools like Klaviyo but want a simpler, faster way to launch flows
- Have underperforming flows and want to improve results with less effort
- Don’t have time or budget for agencies
What abandonment flows does Instant AI create?
Instant AI automatically generates and sends emails for three key abandonment flows that help recover lost revenue:
- Cart Abandonment – Reminds customers who added items to their cart but didn’t check out.
- Checkout Abandonment – Targets shoppers who started the checkout process but didn’t complete it.
- Browse Abandonment – Re-engages visitors who viewed products but left without taking action.
Each flow is fully built, branded, and ready to send — no manual setup or configuration required.
How accurate is the AI result?
Instant AI is designed to generate high-performing, on-brand retention flows based on industry best practices. We continuously refine and optimise our system using real-world performance data, so the emails you launch are always aligned with what drives results.
What makes Instant AI different from just using a template?
Templates are static. Instant AI creates dynamic, personalised emails tailored to each shopper. Instead of sending the same message to everyone, Instant AI adjusts the content, tone, and timing to increase engagement and conversions.
What is the price of Instant AI?
Instant AI is charged per email, therefore your cost will depend on the size of your business and what flows you are using. The best way to see how Instant AI would be priced for you is to refer to our billing page, or contact our sales team for enterprise pricing. during
Can I use Instant AI with Instant Audiences?
Yes! Instant AI + Instant Audiences offers a powerful combination. Instant Audiences detects anonymous shoppers and captures their emails, while Instant AI generates and sends high-converting abandonment flows to recover that lost revenue. This unique package ensures you can identify, engage, and convert traffic from start to finish to supercharge your flows even further.
Can I change or influence the AI result?
Yes, you can easily tweak changes to your brand which will update all email templates. After Instant AI creates the initial designs, you can adjust colours and logos to better align with your brand’s specific requirements. The AI provides a strong starting point and you can make minor tweaks at set up if needed.
Can I use Instant AI if I don’t use Shopify?
Instant AI currently only supports merchants who use Shopify. More eCommerce platform integrations are coming soon!
What if I already have flows set up in Klaviyo
Instant AI can complement or replace your existing flows, depending on your needs. If you would prefer to continue using Klaviyo to send your email flows, you can select this option during onboarding and follow the prompts to ensure your integration is set up correctly.