NEW Meta Integration for Segments
Released 6 July 2026
What’s new?
- Connect Instant AI to Meta to build more targeted audiences for your Meta ads
- Create a segment in Instant using any criteria, then add it to your Meta integration
- We sync everyone in that segment to Meta once a day, so your audience stays current for targeted ads
- Find it under Integrations > Meta and follow the prompts to get started
Impact
Your first party data is some of your best ad targeting data, and Instant AI can help you make the most of it. The Meta integration lets you take any segment you can build in Instant, from cart abandoners to VIPs to shoppers who viewed a specific product, and turn it into a Meta audience for your ads.
Because the segment is dynamic, the audience is too. We re-sync it to Meta every day, so as shoppers meet or stop meeting your criteria, your Meta audience keeps up without any manual exports.
For example, build a segment of everyone who abandoned cart and viewed a specific product but hasn’t purchased, sync it to Meta, then push them a special offer on Facebook and Instagram.
How to set up the Meta integration →
