Drag and Drop Improvements in the Email Editor
Released 24 July 2026
What’s new?
- Drag blocks straight from the gallery on the left onto the canvas, so you control exactly where each one lands
- Prefer clicking? A click still auto-inserts the block into the middle of your canvas, so both methods work
- The side panel now shows all available blocks by default, so you can reach them faster without opening the library every time
- Find it in the email editor
Impact
Placing blocks used to mean clicking and then dragging them into position after they landed in the middle of the canvas. Now you can drop a block exactly where you want it in one move, which makes building and rearranging emails quicker. If you liked the old click to insert flow, nothing changes, it still works alongside drag and drop.
Remembering Draft Settings When Swapping Images
Released 24 July 2026
What’s new?
- Swap an image and keep all your unsaved customisations, including URL links
- Previously, swapping an image reset those settings, so you had to reapply them each time
- Makes cloning campaigns and updating images much faster
Impact
If you clone a campaign and swap in new images, you no longer lose the links and customisations you had already set. Everything carries over to the new image, so updating creative is a quick swap rather than a rebuild.
New & Improved Deliverability Recommendations
Released 22 July 2026
What’s new?
- Instant now assesses your DMARC and SPF settings on the deliverability dashboard to check you have the optimal setup, not just that your records are connected
- Your domain is monitored proactively, so we surface other settings that could be quietly affecting your deliverability, even after you have added the right DNS records
- Key recommendations now appear on your main domain page as well as the deliverability dashboard, so you see them wherever you are working
- Find your recommendations under Settings > Deliverability or Settings > Domain
Impact
Many brands add the correct DNS records and connect successfully, but do not realise other settings on their domain are still holding back their deliverability. The expanded recommendations catch these for you.
It is a useful checklist before you go live, to make sure everything is optimised from day one. It is just as useful if you are already sending and want to confirm you are following best practice. Either way, the goal is simple: fewer emails in spam, more in the inbox.
How to get the best email deliverability →
Reorder Segments
Released 22 July 2026
What’s new?
- Drag and drop your segments to reorder them however you like
- Reorder the cards directly on screen, or from within the overflow dropdown
- The order you set controls which segments show by default, so your favourites stay front and centre
Impact
If you manage a large number of segments, the ones you use most can get lost in the overflow dropdown. Now you decide the order. Pin your key segments (like VIPs or recent purchasers) to the front so they’re always easy to reach, and keep the rest tidied away.
First Anniversary Flow
Released 21 July 2026
What’s new?
- Enable a First Anniversary flow to celebrate a customer one year on from their first purchase
- The email sends automatically one year after a customer’s first order
- Add a coupon with a discount to mark the occasion and give them a reason to come back
Impact
The First Anniversary flow is a simple, personal way to build loyalty and win back customers who haven’t shopped in a while. Marking the anniversary of a first purchase gives you a natural, warm reason to reach out, and pairing it with a discount turns that moment into an incentive to buy again. It works especially well as a winback, reminding customers of a brand they bought from a year ago with a personalised gift.
Minimum and Maximum Email Touchpoints
Released 21 July 2026
What’s new?
- Welcome flows now support up to 10 email touchpoints (previously 5)
- Price Drop flows now support as few as 1 email touchpoint (previously 3)
- Adjust the number of emails when editing your Welcome or Price Drop flow
Change the Background Colour of Layout Blocks
Released 21 July 2026
What’s new?
- A colour picker has been added to the Layout Block options
- Override the background colour of an individual layout block, independent of the rest of the email
Change Font Size in the Text Editor
Released 21 July 2026
What’s new?
- Override any text to any size directly in the text editor
- Previously text could only be set to brand kit sizes. Now you can highlight any text and set it to any size you like
- Override the font style too, using any font imported from your brand kit, along with other styling options
Image Gallery Improvements
Released 14 July 2026
What’s new?
- Upload images in bulk. When you add an image block, drag and drop multiple images at once and they auto-select and add to your email together.
- Ideal if you design a batch of images in Canva or elsewhere and want to drop them straight into the gallery and add them all in one go.
- Bulk delete unused images. In the “Unused” tab of the gallery, select all and clear them in a single action.
- Keeps your image gallery tidy by removing images you no longer need.
Self-serve changes to domains and subdomains
Released 8 July 2026
What’s new?
- Configure and change your own sending subdomain, without going through support
- Choose the subdomain name you send from (for example, mail. or send.)
- Get a fresh set of DNS records to add every time you create a new domain
- Once a domain is authenticated, pick which one Instant sends from
- Find it under
Settings>Domain
How to change your sending domain →
Improved Location Filters
Released 8 July 2026
What’s new?
- The location filter in segmentation now supports more granular shopper information
- Filter by Country, State, City, or distance from an address
- Add the location filter, choose how you want to drill down, and follow the prompts
- With the distance filter, choose whether to measure in miles or kilometres
- Address searches run through Google’s address API, so you can find any valid registered address
Impact
Many brands want to get granular with segmentation to unblock use cases the standard filters could not reach.
You can now find every customer within 10km of your store, or target shoppers in specific suburbs for a local promotion. Set the location filter once, pick how you want to drill down, and Instant handles the rest.
NEW Meta Integration for Segments
Released 6 July 2026
What’s new?
- Connect Instant AI to Meta to build more targeted audiences for your Meta ads
- Create a segment in Instant using any criteria, then add it to your Meta integration
- We sync everyone in that segment to Meta once a day, so your audience stays current for targeted ads
- Find it under Integrations > Meta and follow the prompts to get started
Impact
Your first party data is some of your best ad targeting data, and Instant AI can help you make the most of it. The Meta integration lets you take any segment you can build in Instant, from cart abandoners to VIPs to shoppers who viewed a specific product, and turn it into a Meta audience for your ads.
Because the segment is dynamic, the audience is too. We re-sync it to Meta every day, so as shoppers meet or stop meeting your criteria, your Meta audience keeps up without any manual exports.
For example, build a segment of everyone who abandoned cart and viewed a specific product but hasn’t purchased, sync it to Meta, then push them a special offer on Facebook and Instagram.
How to set up the Meta integration →
