Release Date: 9th May 2025
🆕 What’s New
We’ve launched a new Collection Viewed Abandonment Flow for Instant AI customers.
This flow is triggered when a shopper views a collection page (e.g. “Rings”, “Denim”, “New Arrivals”) but doesn’t go on to view a product or make a purchase.
It automatically generates a personalised abandonment email in the brand’s tone of voice and includes:
- A smart message referencing the collection they explored
- The top-selling products from that collection, dynamically pulled in
This creates a strong recovery opportunity earlier in the funnel and is ideal for stores with rich category landing pages or highly merchandised collections.
🔁 Part of the Abandonment Flow Suite
This flow follows the same logic and structure as our other abandonment flows:
- Collection → Browse → Cart → Checkout
As shoppers move through the funnel, they qualify for the most relevant abandonment flow based on their last high-intent action.
Only one flow is sent per shopper, based on where they dropped off.
🚫 Coupon Support
- Coupons are not supported in collection viewed flows
- Since these emails are triggered from a non-product view, there’s no known price value or minimum spend to validate against
- Any sitewide promotions (like free shipping or “10% off everything”) scraped from the store will still be included if relevant in the body copy however no coupon code is generated
✅ Available Now
Instant AI merchants can enable this flow from their dashboard under
Flows → Collection Viewed.
It’s live, it’s smart, and it’s another step toward delivering high-performing, context-aware email flows across the full shopper journey.