Launching Instant Pop-Ups & Welcome Flows

Release Date: 9th May 2025

🆕 What’s New

We’ve launched two new features for Instant AI customers:


✉️ Instant Popups

Merchants can now enable a fully branded sign up form (pop-up) directly from their Dashboard → Pop ups section. When turned on, Instant will automatically generate and publish a form on their Shopify storefront.

This is ideal for stores that don’t currently use any form, helping them start capturing subscribers immediately without needing to configure anything manually.

  • Displays Fixed Text Currently
  • Displays Merchant Logo

This feature lays the foundation for future enhancements:

  • AI-generated sign up form content
  • Predictive Opt-In enabled by default
  • Smart targeting and personalisation

Note: This feature is currently in the process of being rebranded from Pop-Ups —> Sign up forms. Future content will be altered to reflect this new brand when in available


🙌 Welcome Flows 

If the Instant Sign Up Form is enabled, Instant AI will now automatically send a 1-email welcome flow to new subscribers.

Key features:

  • AI-generated welcome message in the store’s tone of voice
  • Includes store promotions like free shipping if detected
  • Adds the site-wide coupon if configured in Instant (e.g. 10% off)
  • Showcases the top 5 best sellers (auto-pulled from store)

This unlocks the full lifecycle flow from site visit → sign up → welcome email — allowing us to soon layer in Predictive Opt-In, smarter welcome sequences, and dynamic incentives.



🚧 Limitations

  • No support yet for welcome-specific coupons
  • Only one welcome email is sent immediately (MVP)
  • Form copy is currently fixed, not yet AI generated
  • Only triggers from an Instant Sign Up Form (not 3rd party forms)