What is multi-profile identity resolution?

Multi-profile resolution is a feature that identifies and links multiple email addresses and profiles to a single browser or device. This maximises identification, boosting revenue and deliveries, even when shoppers use different emails.

Multi-profile identity resolution is a feature that identifies and links multiple email addresses and profiles to a single browser or device.

Many online shoppers use multiple emails when shopping online. If only one of their emails is identified on a given browser, it can lead to fewer deliveries for your remarketing flows.

With multi-identity resolution, Instant can identify that multiple email addresses belong to the same customer and link them into a single profile. By connecting these emails, your company can create a more accurate customer profile, even as shoppers switch between different emails.

This leads to more effective remarketing, increased delivery rates, and ultimately maximized revenue.

Why Multi-Profile Identity Resolution is Essential for Your Business

• Maximised Email Re-Marketing Opportunities:  By linking multiple emails to a single customer profile, you can significantly increase the number of email campaigns you send. This boosts your chances of converting visitors into customers, driving higher sales and a greater return on investment (ROI).

  For example: 

  Say Sally browses your website and signs up for your newsletter with the email sally@email.com, but leaves without making a purchase. A few days later, she returns to your site and signs up again using a different email, sally123@email.com, to claim a special discount. By linking both email addresses to a single profile, you can identify Sally as the same person and send her personalized remarketing emails to both email addresses. This ensures she receives targeted offers, increasing the chances of her converting into a customer.

• Enables Instant to build a more holistic customer profile as a shopper switches between emails for online shopping.

  For example:

  James shops on your website using two different emails: james@email.com to browse and james123@email.com to make a purchase. Without multi-identity resolution, these would be seen as separate customers, and his preferences and shopping habits wouldn’t be connected. By linking both emails to a single profile, your site can better understand his interests and provide a more personalized experience. 

   

Can I enable Multi-Profile Identity Resolution?

Yes, you can enable this feature at any time through your Instant dashboard. You can also contact our Customer Support team, or your Customer Success Manager, to turn on this feature.

If you do decide to enable this, you can easily do so in your Merchant Dashboard:

1. Log in to your Merchant Dashboard here and navigate to Integrations in the left-hand panel.
2. Select Klaviyo under Integrations and uncheck the box to Disable Multi-Profile Export.
3. Click Update to save your changes.