This feature is enabled by default, and enables brands to leverage the Instant network to identify and recognise more of your anonymous, opted-in shoppers.
Over the past year, most brands using Audiences have seen significant revenue growth thanks to Instant's ability to identify anonymous, opted-in shoppers via net new identifications.
Net New Identifications:
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Across our merchant base, we have seen net new identifications across our network account for 10-15% of the additional revenue we have generated for merchants.
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Instant's proprietary identification resolution technology works across browsers, devices, and apps. This enables your brand to break free from the limitations of cookies and traditional methods used by platforms like Facebook, Klaviyo, and other providers which significantly assists with identifying anonymous, opted-in shoppers. Net New identifications sets our proprietary ID technology above others in market.
An example:
Imagine this scenario:
- Jane visits Website A and signs up for email marketing.
- Later, Jane visits Website B, where she is also signed up for email marketing.
- She views a product on website B but leaves without making a purchase.
Without Instant:
- Without Instant, Website B cannot recognize that Jane viewed a product unless she had very recently signed up on their site.
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If Jane is using a different device, browser, or browsing through an app like Instagram, identifying her becomes impossible.
With Instant's Net New Identiifcations:
- Since Jane is recognized on Website A, Website B can also recognize her when she visits.
- This recognition works across any device, browser, or app she's using.
- As Jane is opted into Website B's marketing, they can now re-engage and re-market her effectively, generating additional revenue.
Without Instant, Jane would be anonymous to website B. This means Website B wouldn't have been able to recognise Jane, preventing the ability for Website B to re-market to Jane.
Instant processes billions of website interactions every month, enabling brands like yours to identify and connect with opted-in shoppers across millions of browsers and devices.
This powerful feature is already enabled on all accounts, helping brands reach more shoppers and grow revenue.